- marketing’s “four Ps” (product, pricing, placement, promotion)
- Общая лексика: "четыре П" в маркетинге (продукт, политика цен/затрат, позиционирование, продвижение)
Универсальный англо-русский словарь. Академик.ру. 2011.
marketing’s “four Ps” (product, pricing, placement, promotion)
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